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AMERICAN HERD
American Herd is a leather goods company that was born out of a passion for creating exceptional wallets that not only serve a practical purpose but also reflect the values and spirit of America. The company was born when I found myself frustrated by the lack of quality and individuality in the wallets available on the market. This frustration led to the creation of American Herd, a brand that puts the wallet at the forefront and aims to provide customers with a wallet that is not only functional but also meticulously crafted with attention to detail and aesthetics.
Over time, American Herd has evolved from being just a wallet company to a brand that embodies personal-excellence and promotes American-made goods. Our core values of Faith, Family, and Freedom are reflected in everything that we do, from the design of our products to the way we conduct business.
At American Herd, we understand that our customers are looking for more than just a wallet; they want to be part of a community that shares their love of quality craftsmanship and American values. No matter what version of the American Dream you are chasing, American Herd has a wallet that will be at your side throughout the writing of your story, and will exceed your expectations along the way.
-Brett
Founder | American Herd
HERD ETHOS
The American Dream is a symbol of the pursuit of happiness, but dreaming alone is not enough. The real American Dream involves putting in the work and persevering through the tough times. No one else can accomplish your dreams for you. It takes dedication, hard work, and a willingness to push through obstacles. Remember that the journey is just as important as the destination, and with determination and persistence, anything is possible.
THE PROCESS MAKES THE PRODUCT
American Herd has built a unique and robust American supply chain for all of our products. We do not look for the cheapest way to do things, but rather we look for the best way. This means manufacturing our goods in small batches, stateside with American hands. By manufacturing locally, we are able to produce the highest quality goods in the market, in facilities that support our neighboring communities.
FOR THE LONG HAUL
At American Herd, we take great pride in creating products that are made to last. When it boils down to it, we simply design products that we ourselves love to use on a day-to-day basis. We source the highest quality leathers from trusted tanneries that will stand the test of time, and our skilled craftsmen assemble our products using traditional techniques to create goods that are not only beautiful, but also durable.
CORE VALUES
Everything we do centers around our three core values of Faith, Family, & Freedom. These values reflect our commitment to upholding strong moral principles, prioritizing a tight-knit family unit, and preserving individual liberties.